The Companies We Do Business With.

On the Air Icon

This past Wednesday I mentioned on the air that my iPhone was on the blink, giving me an error message “No SIM Card Installed”. Mikey D, my PC partner in crime was quick to razz me on the fact that my Apple branded product had broken… But don’t all machines break at one point or another? It’s not so much that they break as it is what happens once they do…

So on Thursday I dropped by the Apple Store in Deer Park with my broken iPhone in hand. Within about 10 minutes I was speaking with Becca, an Apple-certified repair person. As the iPhone comes with a full 1-year warranty and the product hasn’t yet been out for a year… no questions were asked, she promptly replaced my iPhone with a refurb, transferred my phone number over and activated it. I was in and out of the store in a half hour. When I got home I simply needed to dock my phone to my computer, which restored it to the exact place it was before I started.

If you ask me, this is the only measure of a company that matters, because all gadgets and machines will break from time to time… but what kind of service are you going to get when they do? As much of my business is done using my phone, could I have afforded to be without it for any significant length of time? Apple seemed to understand that… my problem was quickly resolved in any event…

“We evangelize that which serves us with grace and style.” Sorry to those made weary by my cultish devotion. To be truthful, in my 20 years of using Macintoshes, I have had slightly more painful interactions with Apple… but at the end of the day, they come through 9 out of 10 times… and for my money… I can live with that.


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