Archive for June, 2011

Hell Hath No Fury Like An Editor Scorned.

Wednesday, June 29th, 2011

Apple Culture

I’d like to start by putting my association with Final Cut Pro in context. I believe that’s an important thing to do in front of committing words to the topic in a public forum… for instance, Josh Mellicker was apparently present at the genesis to impregnate the FCP egg, you should definitely take his opinion most seriously… but for me, I make about 5% of my yearly wage using Final Cut, all the projects I currently have lined up for it are solely of the home movie variety… what I think this means though is that I’m the ideal practitioner of this new software in its current state. I come to the table with just a modicum of baggage.

Final Cut Pro X Logo

Unfortunately for Apple (although they most likely knew what they were getting into and have good reasons for doing what they did), they’ve seriously pissed off a small (3-5%) but extremely vocal portion of the FCP user base… the professional editors… this tweet says it all I suppose… and as things stand right now, I promise you that if I were one of those people, making my living using Final Cut Studio each and every day within a complex workflow utilizing the talents of dozens of different professionals… I’d be pissed too…

Editor Frustration

But I’m not a pro editor… I’d most likely be best described as a prosumer, an aficionado of learning cool new software… but I don’t have an everyday need for XML or EDL exports, I have no particular urgency to garner multi-cam functionality, I also don’t care that much that FCPX won’t import legacy FCP projects. Even though I have probably a dozen projects authored with FCP7 over the last few years, I’m content to just open them up in the old software if I need to edit them… and the reason for this is because I view FCPX for what it is… a tremendous (64-bit) foundation for what will become the gold standard in video post over the next 3 years or so, mark my words. Small solace to those that make their living with this program on a daily basis but Apple has been all about workmanlike iteration over the last decade. This article by John Gruber for MacWorld perfectly describes what I mean by this. I’m willing to get on board now and see where this leads… Expect version 10.1 within the next 4-6 weeks, that’s how Apple does it… many of the most important omissions will be addressed. But I still can’t figure out for the life of me why Apple wouldn’t continue to sell and support Final Cut Studio 3… at least until the new FCPX achieves some level of feature parity to what the pros are used to today. Seems like a decision dripping in nothing but downside. But that aside…

Don’t believe everything that you read, this is some very cool software, especially at the $300 price point. I’ve only had time to get midway through Chapter 5 in the FCPX manual here over the past week but I’ve already encountered more cool features than I have time to describe here. Omissions? Yes… but that’s the price of tearing something down and starting all over from scratch. I have faith in Apple to make things right, Rome wasn’t built in a day.

Most Interesting Commentary from the Blogosphere

Always a great source for Apple commentary is David Pogue writing currently for the New York Times… here’s his initial review of FCPX from 06/22… here he debunks several myths and offers several workarounds… and his latest post from 06/24 sums things up as he tries to get all the pro editors off his back.

More proof in the pudding, Serenity Caldwell takes a look back to ’08 when Apple did this same sort of thing to iMovie… she makes a comparison and speaks to how this may inform the ongoing development of Final Cut Pro X while surmising that it might not be such a bad thing…

Jeffery Harrell is just unconsolably pissed off… and he makes a lot of valid points.

Walter Biscardi’s long-winded kiss off of Final Cut Pro X… we’ll see you later Walter, so you say your going back to Premiere of all the nutty ideas.

And Larry Jordan, being a guy who makes his living teaching Final Cut, he must really feel like he’s between a rock and a hard place… but before you criticize Apple too harshly Larry, you might want to update the design of your blog, it appears it hasn’t been given a fresh coat of paint since the Clinton Administration.

And as it’s always good to leave them laughing, enjoy this from Conan last Thursday night…